Own Your Audience: Spielberg's Podcast Debut, Celebrity Narratives & YouTube's New Directors
Sonia sits down with Visa Veerasamy, writer, marketing consultant, and author of Friendly Ambitious Nerd, to break down Steven Spielberg's first podcast appearance, how YouTubers are skipping film school and breaking box office records, and why Ferrari's electric car launch flopped. The big thesis: own your audience before you ask for permission, and platforms are selecting for people who can speak well at length. Steven Spielberg went on his first podcast ever at 78 years old. He joined Bill Simmons…
Lessons from Hollywood: Storytelling, Building Your Audience & the YouTube-to-Horror Pipeline
Sonia sits down with Brianne Kimmel, founder of Worklife Ventures and GTM Advisor at ElevenLabs, to break down how AI is reshaping content creation, what Barnes & Noble's stance on AI books means for publishers, and why horror films are the new path to Hollywood stardom. The big thesis: here’s what Silicon Valley and Hollywood can learn from each other and how creatives can flourish in both industries. Barnes & Noble CEO James Daunt said they're willing to have AI books on shelves if publishers label…
Hollywood & AI: Reese Witherspoon, Spencer Pratt, CMO Fatigue + Spotify
Sonia sits down with Robin Simon Wood, SVP of Production at New Motion, to break down how Hollywood women are talking about AI, why CMO fatigue is real, and Spencer Pratt's clipping campaign for LA mayor. The big thesis: if you're going to take a stance, figure out what you're actually trying to say, and stick to your guns. Demi Moore spoke at Cannes and said AI is inevitable, so we should work with it instead of fighting it. Reese Witherspoon posted an Instagram video about making smoothies and said…