Podcasts overtake spoken-word radio
Sponsored by CoHost. Is your podcast audience truly growing? Explore CoHost’s New Listener metric that reveals how many people are discovering your podcast for the very first time. For the first time in history, podcasts are now bigger than spoken-word radio, according to new data from Edison Research at SSRS. This time ten years ago, podcasting was more than seven times smaller than AM/FM radio, which was a dominant force in spoken-word listening. But, over the last decade in the US, the share of…
Revealed: Podcast Movement NYC
Sponsored by CoHost. Is your podcast audience truly growing? Explore CoHost’s New Listener metric that reveals how many people are discovering your podcast for the very first time. Exclusive: Podcast Movement in New York will be part of an ambitious, week-long event in mid-September, Podnews can reveal today. The venue will be Terminal 5, an iconic venue in New York City’s Hell's Kitchen district. We’ve all the details. The event will take place September 14-18, with two days of The Sounds…
‘Wisecrack’ walks away with four awards
Sponsored by CoHost. Is your podcast audience truly growing? Explore CoHost’s New Listener metric that reveals how many people are discovering your podcast for the very first time. The winners of the sixth annual Ambies awards were announced last night - Tenderfoot TV’s Wisecrack walked away with four awards including Podcast of the Year. Jodie Tovay, the co-host, accepted the award, noting twice that the show had been turned down by all the major (television) streamers. Kara Swisher was given the…
The Ambies will livestream tonight
Sponsored by CoHost. Is your podcast audience truly growing? Explore CoHost’s New Listener metric that reveals how many people are discovering your podcast for the very first time. Due to the weather - not least, the cancellation of all trains into NYC - The Ambies award ceremony, due to take place last night, was postponed until tonight. In a new development, you’ll be able to livestream it, from 8pm ET. We’ll have all the winners tomorrow. Goalhanger boss Tony Pastor spoke at MIP London, saying…
Ad-skipping in podcasts is ‘surprisingly low’
Sponsored by CoHost. Is your podcast audience truly growing? Explore CoHost’s New Listener metric that reveals how many people are discovering your podcast for the very first time. Podcast ad skipping "isn’t as bad as I thought”, says Bumper’s Dan Misener, suggesting that - for Bumper’s clients - for most shows, 90% of their audience listen right through the ad breaks. He concludes “The longer your ad break, the greater your ad avoidance, and the lower your ad retention”. Meanwhile, in…
Global puts podcasts and radio in the driving seat
Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. Global, which owns radio and podcast companies including Captivate in the UK and ad exchange DAX, has launched its Global Player app directly in cars, through Android Automotive. It means that podcasts and radio stations are available in cars from BMW, MINI Volvo, Polestar, Renault and Nissan - without fiddling…
Podcast app adds x-rated chapter images
Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. A new feature from Android podcast app PodcastAddict has been adding x-rated chapter images to podcasts, without creator consent. The Digitalia podcast discussed a successful court appeal by a website against age verification laws in Italy; and called the podcast chapter "(WebsiteName) Wins", as you can see…
Apple Podcasts launches video - all the details
Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. Apple Podcasts announced support for video podcasts in the next version of iOS. Unlike Spotify or YouTube, your podcast host will continue to host the video files, using HLS to deliver video in good quality. However, it only works with participating podcast hosts; Apple has launched with just four participating…
Catch up when you fill up: the podcast at the pumps
Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. Filling up with fuel is now a great place to also learn more about a new podcast. Purple Daily, a Minnesota Vikings podcast from Gamut Podcast Network, will now accompany you as you fill up your car at regional gas stations Kwik Trip in the area. As you fill up, you get a 30 second taster on the gas pump…
Rob and Elsie join Captivate
Sponsored by CoHost. Who’s listening to your podcast? CoHost’s B2B Analytics reveals companies, industries, and job roles tuning in, helping brands connect podcasting to pipeline. Exclusive: Rob and Elsie are back working together in podcasting today, with the news that Captivate has appointed Rob Walch and Elsie Escobar. Rob Walch is VP of Podcaster Relations, working with Captivate and DAX US on its podcast advertising and monetisation offering; Elsie Escobar is Creator Success & Community…
Premium subscription tool Supercast acquired
Sponsored by CoHost. Who’s listening to your podcast? CoHost’s B2B Analytics reveals companies, industries, and job roles tuning in, helping brands connect podcasting to pipeline. Red Seat Ventures, part of FOX's Tubi group, has acquired premium subscription tool Supercast. Terms weren't given. Supercast’s top 10 podcasters gross more than $26 million per year in subscription revenue, the press release notes; paid subscriptions are a fast-growing part of the podcast ecosystem. Acast partnered…
A Super Bowl ad gets amplified with podcast
Sponsored by CoHost. Who’s listening to your podcast? CoHost’s B2B Analytics reveals companies, industries, and job roles tuning in, helping brands connect podcasting to pipeline. Theo Von and The Roost Podcast Network did a clever campaign for Pepsi over the weekend - amplifying the effect of the Pepsi Superbowl "The Choice" ad, with the bear popping into This Past Weekend w/ Theo Von. A clever way to get more value from the TV spot. (The Roost's Catherine Brown writes more about it on LinkedIn).…