A million-dollar copyright infringement?
Sponsored by Lean & Loaf. Your New Year’s Resolutions: lose weight, grow your podcast, hire the best video podcast partner in the industry. Lean & Loaf can help with two of these. Exclusive: A website called PodcastAdBlock is using AI to copy popular podcasts and resell them without the ads. Shows from publishers like Spotify, NPR, the New York Times, Slate, iHeart, and New York Magazine are all promoted on the website. We've taken a full look at the product, and how much it might be costing us. In…
Podcast creation was up in 2025
Sponsored by Lean & Loaf. Your New Year’s Resolutions: lose weight, grow your podcast, hire the best video podcast partner in the industry. Lean & Loaf can help with two of these. Listen Notes says that there were 198,488 new podcasts published in 2025. That figure was 198,280 in 2024, so is ever so slightly up year-on-year. The number of new podcast launches are actually much higher than that - the data refers to new podcast feeds rather than new podcasts: many new launches re-use existing feeds…
Happy New Year - update this bit in your podcast feed
Sponsored by Lean & Loaf. Your New Year’s Resolutions: lose weight, grow your podcast, hire the best video podcast partner in the industry. Lean & Loaf can help with two of these. Happy New Year! Take a note to update your podcast feed's copyright notice to say "2026" rather than "2025" when you next publish an episode. (You don't have to use a date, but if it's there, you probably want it to be correct, and in our experience, most people forget it's there in the first place.) In November, Third…
Where Americans listen most
Sponsored by Magellan AI. Podcast and streaming audiences don't fully overlap. See the full analysis Where do Americans listen to audio the most? Not the car - but at home, with a sharp increase in at-home listening since the pandemic, says Edison Research. The company suggests a "new normal" of around 55% of all audio being consumed at home. Entries for the Women Podcasters Awards go up in price from tomorrow. Fees for nominations and sponsorships for the international people’s choice awards event…
Which apps support video podcasts?
Sponsored by Magellan AI. How much did streaming and podcast audiences overlap in Q3? Explore the data Video podcasts have always been available via RSS, and right now there are at least 113,000 podcasts using video in this way. But how many podcast players actually play video podcasts? A new study from Podnews today shows that only 9% of downloads for a typical video podcast would actually show you the video on-screen when you hit play: and some large podcast apps just simply don't support video at…
Does video lead to “dreadful listens”?
Sponsored by Magellan AI. Where is podcast ad spend heading next? Join our quarterly spend webinar to see what’s changing. Sign up Fiona Sturges, writing for The Guardian, writes about "how podcasts’ rush to video is turning them into dreadful listens" - highlighting recent podcasts that contain content that only works in video, while producers "seemingly forget about their listeners". Roman Mars is among those who shared the piece on social media, commenting "I just think it’s so much cooler and…
Bill Simmons podcast to go live on Netflix
Sponsored by Magellan AI. 15 brands made big moves in podcast advertising this quarter. See Magellan AI's movers & shakers Spotify's video deal with Netflix will include a live version of The Bill Simmons Podcast, says The Hollywood Reporter. The Sunday episodes will be live starting Jan 11 - the show will stream live at 11.30pm ET (in the US only). The show has previously been live on YouTube, where it gets around 100,000 views per episode - Podscribe suggests the audio podcast gets almost three times…
Christmas brings a new era for podcasting?
Sponsored by Magellan AI. Happy holidays from the team at Magellan AI In Germany, Hypecast - which makes software for corporate podcasts - looked back at its year, noting in an email that the company started 2025 saying "we will have to be laser-focused to not get distracted from all the things happening around us" - advice perhaps we could all gain from for next year. The company opened a podcast studio in Berlin in 2025, will expand to video next year, and gave us the present nobody else did: a…
Podcast ad revenue up 20% next year, thanks to video
Sponsored by Magellan AI. Who's setting the pace in podcast ad spend? Get the full list and sign up for our webinar Deloitte suggests that global ad revenue for "podcasts and vodcasts" will reach $5bn in 2026, up 20% year-on-year. The report suggests that consumers will also gravitate towards video - suggesting that users who watch vodcasts consume 1.5x more content than those who just listen to podcasts. The benefit of "something for your ears when your eyes are busy" is perhaps a disadvantage for…
iHeartRadio announces support for video podcasts
Sponsored by Magellan AI. Magellan AI insights helped True Native Media recover revenue, grow shows, and expand advertisers. Find out more The iHeartRadio app in the US is to support video podcasts in early 2026, the company has announced. "Creators will be able to upload their podcast episodes, including full-length video versions, through their standard RSS feeds for seamless distribution in iHeartRadio," the company says. This is properly open podcasting: video won't need to be hosted on iHeart…
YouTube podcast consumption: 700 million hours on TV
Sponsored by Magellan AI. Lost deals aren't always lost. True Native Media used insight to recover and renew real revenue. Learn how they did it Bloomberg's Ashley Carman reports a new number from YouTube's Steve McLendon, in a paid article: People watched 700 million hours of YouTube Podcasts on TV in October. It's claimed that this is "nearly double the amount of time a year ago", and it's "the new late-night TV". (In YouTube, a podcast is called a podcast if it's marked as such by the creator). It's…
Video, AI and innovation: podcast predictions for 2026
Sponsored by Magellan AI. Want the latest on spend shifts and how the industry's growing? The Q3 Quarterly Benchmark Report has it all. Grab the report Senior executives from the biggest companies in podcasting give their highlights of 2025, and their predictions for the year to come, in a special episode of the Podnews Weekly Review, published today. Ben Cave from Apple Podcasts underscores that podcasts are open by design; and teases us that the platform will "continue to innovate with new features".…