Instagram's New Logo: Aesthetically Fine, Strategically Confused
Instagram changed its wordmark, and the loudest complaint isn't that it's ugly — it's that it doesn't look like it says Instagram. Borzou and Amanda judge the new mark on aesthetic and strategy separately, and land in a place neither of them expected: it's a wash. Not bad. Not great. Which, for a logo, might be the most damning verdict of all. The more interesting problem is the one underneath it. Instagram stopped being a photo app years ago. When the old camera icon became the gradient in 2016,…