Welcome to The Streamlined Solopreneur
Imagine you finally logged off. It's the first real vacation you've taken in years. The coffee's hot (or iced), the phone's in the other room, and for once, nobody needs you. This is why you went solo in the first place. Work you actually care about, on your terms. The freedom to close the laptop and just… be there. The business hums along without you standing over it. You breathe. And then the phone buzzes. It's the one thing only you can handle. So you grab the laptop. And just like that, you're…
How I Produce a Week of Content in 90 Minutes
I was at a retreat with my mastermind group. We were going over our big takeaways, and my friend Cat reminded me of something: I output more content than most people. Her point was that when someone sees you doing what looks like a lot, it can feel completely unreachable, so they shut off to your message entirely. So today, I want to pull back the curtain. I put out two podcast episodes a week, two YouTube videos, a newsletter, a blog post, and three LinkedIn posts — and I promise it's not as…
Why Your Solopreneur Business Feels So Complicated
One of my favorite shows is Scrubs, and there's one episode that's stuck with me for nearly 2 decades, and I think about it nearly every day. In it, the team can't diagnose a patient showing every sign of Lyme disease, because they can't find the tick bite. Every test comes back negative. Then Dr. Cox shaves the patient's head, finds the bite, and mentions Occam's Razor: the simplest solution is often the correct one. That idea has run through my whole business; I'm a natural overthinker. So today I…
Is Claude Winning? [Friday Wrap-Up]
This week I talk about whether Claude is quietly winning the AI war — at least among business owners and tech nerds — after every speaker at Ecamm Creator Camp reached for Claude and nobody mentioned ChatGPT or Gemini, and why its "constitutional" rule-following makes me more comfortable using it. Then my take on finishing The Odyssey (the Emily Wilson translation) on a plane into Chicago, and a look at my Five-CD Changer Playlist — the five-albums-only, no-shuffle rules that make it fun. Links: …
Stop Being the Bottleneck in Your Content Creation
Imagine making yourself a bowl of cereal. But instead of grabbing a bowl from the cupboard, you head to your backyard, throw a brand-new bowl on the pottery wheel, and while it dries, you drive to the store to buy a fresh box of cereal. Then you do the whole thing again the next morning. Sounds ridiculous, right? But that's exactly what we do with content when we create every piece from scratch with no ideas banked beforehand. So today I'm walking through how to stop being the bottleneck in your…
The 4 Systems Every Solopreneur Needs to Take More Time Off
A few months ago I was doing a series of research calls, and the same piece of feedback kept coming up: "I read all your stuff, this sounds awesome, but I don't even know where to start." That was maybe the most important thing I've heard since I moved away from web development. So I finally decided to solve it. That's why I built the Solopreneur System Starter Kit, and today I walk you through the four systems every solopreneur needs to run a business that lets you take time off worry-free: admin…
Automate Without Losing Critical Thinking (My AI Philosophy)
Register for my free workshop with Ecamm: https://ecamm.com/joe Lately, I've been hearing horror stories about how people use AI. Not "AI wrote me a program" stories — I mean people who can't decide what to make for dinner, write their own feedback on a contractor's work, or come up with a single question for a webinar without asking a chatbot first. I call it AI Brain Rot, and getting really bad. So I walk through the three warning signs you might be slipping into AI brain rot, my 5 Pillar AI…
Is speaking worth my time, Zuck doesn't get people, HotD [Friday Wrap-Up]
This week I talk about why this is my heaviest speaking year since before the pandemic — and how I'm deciding whether all that travel and prep time is actually worth it, given the real cost of crafting talks and getting clients from them. Then a story about Mark Zuckerberg telling Meta employees to "have fun again" after brutal layoffs, including the absurd perk of a permanent desk. And a recommendation for House of the Dragon Season 3, which drops June 21st. Links: My /now page Mark Zuckerberg…