I Grilled an Ad Agency CEO on How They Pick Creators
Learn how to use a book to build your brand: https://www.creatorwizard.com/lulu Thanks to Lulu for sponsoring this episode! Brands like Nestlé, Unilever, and General Motors are spending millions on creator partnerships right now - but most creators have no idea how those decisions actually get made. Today, I’m talking with Gabe Gordon, CEO of Reach Agency, about… Who really controls the short list of creators that get picked for campaigns Why "here's my rate card, where's the brief" is the wrong…
Why brands aren't responding to you
Brand deals feeling slower and more unpredictable lately? You're not imagining it… and there are 5 specific reasons it's happening (plus what to actually do about each one). Why AI slop pitches are killing your cold outreach (and the video pitch fix) How niche creators are weathering this market while generalists get hit hardest The macro forces (tariffs, budget freezes, layoffs) tanking brand marketing spend Why your rates might need a reality check (and smarter deal structures to try instead) The…
31 ways to make brands hate your guts
31 ways to make a brand absolutely hate your guts…and how to avoid every single one of them. Including: Why ignoring a brand's goals during negotiation kills your chances at repeat deals The production and revision mistakes that make your contact look terrible to their boss Post-campaign reporting errors that cost your contact their promotion Why ghosting after the deal is the fastest way to end a long-term brand relationship Grab my book, Sponsor Magnet, to learn how to transform your influence…
I Used Claude to Pitch Sponsors (Easy Prompt)
Most creators walk past potential sponsors at conferences and do nothing. Or they walk up and say "hey I have a podcast, you should sponsor me." Both are wrong. In this video, I'm walking the floor at Google Cloud Next and showing you exactly how I use AI to generate walk-up briefs for sponsor booths in real time — so you always know what to say before you open your mouth. How to turn a photo of a sponsor's booth into a full research brief in under 3 minutes The exact conversation openers that…